Streets Magnum 7 Deadly Sins

Part of an award winning corporate marketing package from the CD-ROM days back in 2002.

Ricky’s story

This CD-ROM was produced for internal distribution to Unilever Ice Cream rand and marketing managers around the world. It showcases national television campaigns, radio campaigns, a corporate video and various imagery of the Streets Magnum 7 Deadly Sins range.

The CD-ROM was a component of Unilever’s mixed media campaign submission to the Cannes International Advertising Festival, a submission which received the festival’s top accolade, the Media Grand Prix.

I worked with Leo Steiner and Images Unlimited Pty Ltd to transform Unilever’s branding and marketing materials into an interactive information pack. Images Unlimited provided the raw materials, Leo Steiner supplied graphical concept stills. I processed and adapted the supplied material, then built the cross-platform interactive CD-ROM for distribution within Streets Australia and, later, to other Unilever marketing and branding teams globally.

The success of this project led to further interactive work for me with Streets Paddle Pop and Lion Nathan’s BeerMaster program.